Bally Unveils The Spring/Summer 2023 Campaign Shot By Harley Weir
- Parcinq Magazine
- Aug 1, 2023
- 1 min read
“I wanted to introduce a new visual language to Bally campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury.” - Creative Director, Rhuigi Villaseñor
The power of nature has always been intrinsic to Bally. Captured in the natural elements overlooking a windswept, rocky coastline, models Vivienne Rohner, Kayako Higuchi, Nyakong Chan, Yeray Allgayer, Hong Seong Jun and Feranmi Ajetomobi are the protagonists of the scene, projecting the innate sense of confidence imbued in the collection.
Saturated blue skies and the light and shade of water are used to amplify metallic leathers, gold-toned Bally emblem hardware, washed denim and cutaway forms. The result is a dichotomy between sophisticated silhouettes with rich materials such as velvet and snake-printed leather against a rugged terrain as a backdrop. The introduction of jewelry, a new category for Bally, underlines the lifestyle energy curated by Villaseñor. This vision encompasses the creative director’s bold direction, seen also through the luxurious accessories highlighting the brand’s heritage of craftsmanship.
CREDITS
Art Director: Lina Kutsovskaya
Photographer: Harley Weir
Photographer and Videographer: Joshua Gordon
Stylist: Emmanuelle Alt
Models: Vivienne Rohner, Kayako Higuchi, Nyakong Chan, Hong Seong Jun, Yeray Allgayer, Feranmi Ajetomobi
Rhuigi Villaseñor’s creative vision for Bally feels like a bold step into a sensual, elemental future—there’s a cinematic depth to this campaign that fuses wild coastal textures with refined, opulent materials. The interplay between rugged landscapes and snake-printed leather or gold hardware evokes a stunning contrast, elevating every piece with emotion and power. That same energy https://grandiani.com/collections/drop-earrings yet daring, and the perfect accessory to complete a look that’s both confident and modern. From the casting to the saturated tones, everything here exudes a new kind of luxury. Villaseñor isn’t just redefining the Bally aesthetic—he’s building a whole world around it.