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  • Writer's pictureParcinq Magazine

Bally Unveils The Spring/Summer 2023 Campaign Shot By Harley Weir

“I wanted to introduce a new visual language to Bally campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury.” - Creative Director, Rhuigi Villaseñor

The power of nature has always been intrinsic to Bally. Captured in the natural elements overlooking a windswept, rocky coastline, models Vivienne Rohner, Kayako Higuchi, Nyakong Chan, Yeray Allgayer, Hong Seong Jun and Feranmi Ajetomobi are the protagonists of the scene, projecting the innate sense of confidence imbued in the collection.

Saturated blue skies and the light and shade of water are used to amplify metallic leathers, gold-toned Bally emblem hardware, washed denim and cutaway forms. The result is a dichotomy between sophisticated silhouettes with rich materials such as velvet and snake-printed leather against a rugged terrain as a backdrop. The introduction of jewelry, a new category for Bally, underlines the lifestyle energy curated by Villaseñor. This vision encompasses the creative director’s bold direction, seen also through the luxurious accessories highlighting the brand’s heritage of craftsmanship.


Art Director: Lina Kutsovskaya

Photographer: Harley Weir

Photographer and Videographer: Joshua Gordon

Stylist: Emmanuelle Alt

Models: Vivienne Rohner, Kayako Higuchi, Nyakong Chan, Hong Seong Jun, Yeray Allgayer, Feranmi Ajetomobi



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