G-SHOCK Unveils the GBD-200 Series in Boracay: “Tough With Every Move” Comes to Life

G-SHOCK reintroduces the GBD-200 Series under its G-SQUAD lineup, a slimmer and lighter training-focused timepiece designed for everyday movement and modern active lifestyles. Available in black, navy blue, and lime green, the series highlights G-SHOCK’s signature toughness through a clean, minimal silhouette built for both performance and style.

Staying true to its “Tough With Every Move” campaign, the GBD-200 Series was introduced through a three-day immersive experience in Boracay—bringing together fitness, lifestyle, and content creation in one seamless island takeover.

The campaign was joined by a curated group of KOLs and influencers whose lifestyles naturally embody movement, discipline, and endurance. Among them was fitness icon Aubrey Miles, known for her long-standing commitment to health, strength training, and an active lifestyle that seamlessly blends motherhood, wellness, and fitness advocacy. Also present were elite fitness coach Mauro Lumba and performance-driven athlete Enver Florendo, both known for their dedication to athletic excellence and functional training. Rounding out the group was lifestyle personality Paolo Vasquez, whose dynamic energy and adventurous approach to content creation reflect the spirit of movement and self-expression.

Across every activity, the GBD-200 Series was put at the center of action—tracking steps, distance, pace, and time through morning runs along Boracay’s coastline, powered by its step tracker and smartphone GPS connectivity via Bluetooth®. From beach volleyball and frisbee sessions to paddle boarding and spontaneous swim breaks, the watch stayed on wrist, capturing every move in real time.

Built with G-SHOCK’s signature shock resistance, 200-meter water resistance, and a high-contrast MIP LCD display for optimal readability, the GBD-200 Series reinforces the brand’s commitment to durability without compromise. More than just a timepiece, it becomes a companion for movement—whether on land, sea, or in between.

The GBD-200 Series is available in G-SHOCK stores and kiosks nationwide and online at G-SHOCK Philippines, retailing at an SRP of PHP 10,500.

With “Tough With Every Move,” G-SHOCK continues to highlight how resilience isn’t defined by a single moment, but by every step, every activity, and every lifestyle choice made in motion.