When it comes to the Kumu x Parcinq campaign, the excitement truly brings out the best among the contestants as they showcase their skills and strive for the top spot. But all is fair in love and war. Sometimes the competition is so fierce that losing becomes the new winning as you gain more support and love on your journey. Well, this was precisely the case for our two remarkable individuals, Ron Andrei Castillo and Pauline Cruz, who emerged as the first runner-ups, proving that two is always better than one.
Who Ron The World? Let's begin by diving into the story of Ron Andrei Castillo (@rawnandrei), a 22-year-old dreamer with a passion for music and performing. Ron is known for his androgynous features and unique style.
“My pronouns are he/him. Being called "miss", "ma'am" or "ate" is just a regular day for me; it's probably because of my hair and my androgynous features,” he said.
“It feels like a dream. I’ve always dreamt of being a part of a Parcinq issue, and thanks to Kumu, I get to live my dream,” he said.
Ron's infectious fun and lively spirit are evident in his approach to life. He encourages others to keep moving forward, giving their best in every endeavor as if it were their last. With his talent, compassion, and dedication, he has not only found his own path to personal growth and fulfillment but also been an inspiration for others. As he continues to slay the virtual landscape, Ron sets an example for aspiring content creators and
reminds us all of the profound impacts we can have when we share our talents with the world.
Our Mommy Dearest On the other side of the Kumu x Parcinq campaign stands Pauline Cruz, a charismatic "Prettymommah," as her fans call her. Pauline has become a shining star on Kumu as she shares her experiences as a young mother on the live streaming app.
Pauline's streams on Kumu are a colorful mix of family moments, random karaoke sessions, and lighthearted conversations on the joys and challenges of parenthood. Her captivating personality, infectious joy, and, well, beauty have captured the hearts of viewers. Whether she's singing popular Filipino ballads or engaging in cheerful banter, Pauline's streams radiate light, resonating with individuals that watch them.
Beyond her melodious voice, Pauline's natural beauty has become an “x” mark of her popularity. Her effortless grace and captivating looks have made her an influencer, drawing attention from Kumu campaigns. Despite her rapid rise to fame, our "Prettymommah" remains grounded and relatable to her growing audience.
“I can’t believe I’m going to be in a magazine! I’m super excited and thankful,” she said. “All those hours of hard work have finally paid off. It’s awesome to think that people will read about my journey. I’m grateful for all the support and can’t wait to see where this takes me. Today, my dreams are coming true, and it feels amazing!”
Pauline's journey symbolizes the empowerment of modern Filipina women—strong, beautiful, and unafraid. Her success as a young mother and a flourishing Kumu live streamer serves as an inspiration to artists and mothers alike, demonstrating that with dedication and determination, one can transform their passions into a thriving global platform.
As first runner-ups in the Kumu x Parcinq competition, Ron Andrei Castillo and Pauline Cruz have shown the world that their talent and charm are not to be underestimated. Their unique journeys, fueled by passion, authenticity, and unwavering support, have earned them a special place in the hearts of their fans.
Photography by Rxandy Capinpin
Art Direction by Joe Andy
Words by Mark Baccay
Fashion film by Pogs Francisco
Makeup by Nadynne Esguerra and Lars Cabanacan
Hair by Mycke Arcano
Assisted by Jam Jacobe
Styling by Edrick Paz and Ryebread
Interns: Airabelle Mae Damalla, Manuela Joyce Tarrayo, Jessa Mae Jackson and Alexis Ampoan
Produced in partnership with Kumu