With her artful eye, unrivaled passion for beauty, and focus on diversity, Shu Uemura accredited artist Hanna Pechon creates compelling images that blur the lines of gender. Taking cues from the work of Kakuyasu Uchiide, the man behind Shu Uemura's iconic formulas, the team created masterful looks, each accented by Shu Uemura’s products — all to broaden the definition of what is "beautiful."
LOOK #1
HIGH BROW
"The Brow Unlimited Collection is one of my favorite collections of Shu Uemura." - Hanna
On Liam: Eyebrow- Eyebrow- Hard Formula 9 pencil in Black, Eye Foil Yellow Gold and Rouge Unlimited Supreme Matte Lipstick CR 344 Eyeshadow- Pressed Eye Shadow M Soft Beige 828 B Contour- Face Colour Blush IR Desert Gold 032 Lipstick- Rouge Unlimited Lipstick BG 960
LOOK #2
WHEN THERE IS SMOKE
"Shu Uemura’s global flagship store in Omotesando is called (and looks like) Tokyo Makeup Box." - Hanna
On Liam: Foundation- Unlimited Breathable Lasting Fluid Foundation 764 Powder- The Lightbulb UV Compact 764 Line- Painting Liner White Eyebrow- Hard Formula 9 pencil in Black
Lipstick-Rouge Unlimited Supreme Matte Lipstick BR 781
LOOK #3
PAINTED IT RED
"Uchiide’s sparse brows artistry was the inspiration for this look." - Hanna
On Liam: Eyebrow- Calligraph:Ink Liquid Eyeliner in Black Wing tip Eyeliner- Unlimited 3D Gel Pencil Sound Black Cheeks- Pressed eye shadow P Warm Yellow 355 Contour- Face Colour Blush M RD 163 Lipstick- Rouge Unlimited Lipstick BG 935
LOOK#4 BISHōNEN
"In a changing world where men wearing makeup is becoming more accepted, we must thank Asian pop stars and Shu Uemura anime collections for igniting this trend." - Hanna
On Liam: Eyeshadow- M Warm Soft Brown 860, M RD 163 and M Muted Mauveine 767 Eye Highlight- G Bronze B Contour- Face Colour Blush M Rusty Brown 862 Cheek Highlight- Face Colour Blush P Light Peach 510 Lipstick-Rouge Unlimited Lipstick RD 186 and Eye Foil in Yellow Gold
LOOK #5 CALLIGRAPHY
"We were pleasantly surprised when we learned that our model Liam is part-Japanese and can write his name in Kanji!" - Hanna
On Liam: Calligraph:Ink Liquid Eyeliner in Black Face- Face Powder Matte 7YR Eyeliner- Unlimited 3D Gel Pencil Seal Brown Eye Highlight- PR White Gold A Lipstick- Rouge Unlimited Lipstick BG 923 and RD 170
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CREDITS:
Shu Uemura Accredited Makeup Artist: Hanna Pechon-De Mesa
Hair Stylist: Mycke Arcano Photographer: Rxandy Capinpin Model: Liam Tavita at Mercator Models