PEDRO Introduces PEDRO Icon as Part of their Rebranding Campaign
SINGAPORE — 16 years after its launch, PEDRO is rolling the theater drapes to reveal a new pathway set to embrace individuality and differences. Enter PEDRO Icon, a symbolic, effortless representation of the brand to rediscover one distinct persona encapsulated through styling and the flare of fashion.
This season, PEDRO Icon focuses on effortless key essentials that feature pieces to punctuate one’s style. For women, Icon hardware appears on the curation of footwear and bags that transition seamlessly between casualwear and office wear.
Made from genuine cow leather, ladies will definitely appreciate the beauty of PEDRO Icon’s boxy leather bags that come with a logo and chain-link detailing to help you amp up your fashion game, It also features its own tiny pouch for all your little extras.
Chic and sophisticated yet bold and a statement piece, the ladies can never go wrong with the Icon’s calf leather classic heels with logo detailing and a slingback strap for added comfort and security.
Modernized by the PEDRO Icon hardware, Men’s classic footwear like the Penny Loafers and the Moccasins are created to add sophistication to any outfit without sacrificing the style and its overall look.
In the Men’s accessories section, PEDRO Icon delivered a gentleman vibe with modern sensibilities with its embossed calf leather wallet that comes with a money clip, and the Icon long leather wallet that comes with multiple cards and note slots, as well as a coin compartment.
The collection campaign is fronted by Nicole Wong and Glenn Goh who both personify the significance of Icon and what the new brand symbol means to PEDRO. Nicole Wong is the multifaceted creative director of the cutting-edge content agency, nplusc. Most notably known for her progressive digital projects, Nicole is inspired by VR (Virtual Reality), the unknown, the way humans envision the future, and the studies of existentialism. Glenn Goh, on the other hand, is a veteran stylist and a trailblazer in the local fashion scene. Glenn has a myriad sources of inspiration, from objects to buildings and the people in his life.