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  • Writer's pictureParcinq Magazine

Spotify to Host 'RADAR Radio Live' Featuring K-pop Group RIIZE

Spotify - the world’s most popular audio streaming subscription service - announced it will host ‘RADAR Radio Live feat. RIIZE’ on July 10.

Hosted as part of Spotify's RADAR campaign for the group, RADAR Radio Live feat. RIIZE will shine the spotlight on the rookie artist while bringing fans in on the celebrations of the release of their first mini album, RIIZING

RADAR, Spotify's global music program for emerging artists, has played a pivotal role in catapulting the growth of rising talent. RIIZE is the first K-Pop boy group to enter the program, joining more than 900 other artists from around the world who have thrived under the initiative since its inception in 2020. Through RADAR, Spotify had previously supported artists including The Kid LAROI, Lauv, NMIXX, LE SSERAFIMZior Park and more. RADAR artists have been featured on over 5,000 Spotify editorial playlists, and on average, tracked a 40% growth in monthly listeners and increased streams by over 30% in the six months since entering the program. 

Since their entry into RADAR Korea in April this year, Spotify has bolstered the growth of RIIZE with its best-in-class editorial and marketing support to fuel music discovery and foster deeper connections with listeners. In addition to a 40% growth in monthly streams, the group has also tracked a 13% increase in monthly listeners and a 12% rise in listener-generated playlists that include at least one RIIZE track.  

With nearly 4 million monthly listeners and over 210 million streams amassed since their debut last year, RIIZE’s music has scaled the globe, transcending language and cultural boundaries. The top markets streaming the group now span Japan, Indonesia, the United States, the Philippines, Thailand, South Korea, Taiwan, Malaysia, India and Canada. 

RADAR Radio Live feat. RIIZE

RADAR Radio Live, an initiative under the RADAR program, was conceptualized to broadcast RADAR Korea artists and their unique colors to a broader audience through interactive experiences. Set to take place in Seoul on the evening of the 10th of July, the next RADAR Radio Live event by Spotify promises fans a host of exciting activities that will immerse them in the vibrant world of RIIZE. In addition to a live talk show, the event will also feature a screening of RIIZE’s RADAR mini film, and fun activities to engage with the members in-real-life. 

RADAR Radio Live feat. RIIZE will be hosted for exclusively Spotify users, and event registration is now open till the 4th of July via the campaign microsite. The event will also be livestreamed for BRIIZE around the world on Spotify’s K-Pop ON! YouTube channel.

“It’s been thrilling to witness the growth of RIIZE as a RADAR artist," said Jungjoo Park, Spotify’s Head of Music, South Korea. "We look forward to continuing our journey with them and showcasing their diverse appeal to more listeners and fans worldwide. Through the RADAR program, Spotify aims to support various Korean artists in reaching and connecting with more listeners around the world."



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