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  • Writer's pictureJazz Carilla

World Domination: BTS and KPop’s Global Takeover

“Get it, let it roll.”

BTS is everywhere. They’re in the streets; they’re in the malls, heck they’re even in the ads displayed on your phone--not that anyone’s complaining. The boys’ bomb looks are just as bomb as their performances and music, catapulting them to international fame and the global stage.

Riding the waves of the third generation of KPop, BTS has done good and definitely contributed to the elevation of the path that the second generation of KPop idols has paved. Awards after awards, record-breaking music after record-breaking music, BTS has set a new standard that would definitely pose a good challenge to the next generation of K-Pop stars and boy bands.

Their recognitions are no joke. From being the all-time best-selling Korean artist to becoming the fastest group since The Beatles to have four US number one albums, BTS used their bold performances, wide-range music style, vibrant visuals and impeccable storytelling to relate to their audiences, and eventually dominate the music charts even of the west.

BTS did many right things to get where they are now, but, arguably, the best one yet is that they took their time. This group of artists took their time in making music, involving themselves in the creative process of their records and performances, establishing their fanbase before targeting a new market, and incorporating Western music on their own.

On top of this, the seven-member group composed of RM, Jin, Suga, J-Hope, Jimin, V and Jungkook, is also involved in philanthropy centered on ending violence against children and teenagers. This has positioned the band as musicians who are making a difference in the world through their music and their wide influence and voices.

The boys' recent multiple success calls for celebration!

The Korean supergroup broke their own record Friday for most YouTube views in the first 24-hours of release with their new English-language single “Butter,” hitting approximately 113 million views by midnight ET, according to the platform’s public views counter.

Not surprisingly, “Butter” broke the 24-hour YouTube debut record given its meteoric premiere. The striking music video drew over 3.9 million concurrent viewers when it premiered on Friday, YouTube reports.

BTS had set the previous record with their 2020 single “Dynamite,” their first entirely in English. That video has accumulated 101.1 million in its first 24 hours, according to official YouTube figures, although its viewer count has marked 98.3 million.

BTS’ summer dance-pop jam “Butter” was released on YouTube on Thursday, May 21, at 12AM ET/1PM KST, and has been driven to new heights by the group’s dedicated fans, ARMY.

Aside from this feat, the global superstars also won all four of the Billboard Music Awards they were nominated for: The Top Duo/Group, Top social artist which they have secured for five years in a row, Top song sales artist and Top Selling Song (“Dynamite”). They joined the Billboard Music Awards from South Korea, days after the release of "Butter" posing on their own red carpet to receive the Billboard Music Award for Top Selling Song (“Dynamite”).

Smooth like 'Butter' indeed! 🧈




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