Without a doubt, the Philippines is a beauty pageant country, with competitions taking place all year round. From Luzon, Visayas, and Mindanao to Filipino communities around the world, every season is pageant season.
During the peak of Miss Universe Philippines 2024, Bioessence and Kumu teamed up to launch the inaugural search for Binibining Bioessence. This event featured five episodes, airing from May 23 to June 20 via @kumunitychannel, to find the star who would shine the brightest and become the ambassadress of the premium skin and body wellness center.
Here’s how it unfolded in a nutshell: Episodes 1-4 each featured three candidates, with the winners advancing to the final round in Episode 5. Irish Agmata, Monique de los Santos, Geli Cruz, and Darlene Manicani emerged as the top contestants. They were evaluated based on criteria from Kumunizens, the Bioessence team, and a special episode judge, showcasing their talents and participating in a Q&A segment.
But this was no ordinary pageant. Candidates were also judged on their content creation skills and the number of diamonds dropped by Kumunizens.
In the end, Geli (@jellyonajourney) was crowned the first Binibining Bioessence winner and also received the Binibining Bioessence Glow title at the Kumu Summer Party on May 12 at 12 Monkeys Music Hall & Pub. She will serve as Bioessence’s ambassadress for the year.
The Crowning Glory
More than just a host and an online streamer, Geli embodies the spirit of Binibining Bioessence with her multifaceted roles. As a passionate mental health advocate, she dedicates her time to raising awareness and providing support.
Geli actively participates in mental health symposiums and events with “Mind You,” a mental health organization offering services to those in need. Her involvement in these initiatives highlights her commitment to making a positive impact on people’s lives.
In addition to her advocacy work, Geli is also an everyday athlete. She plays football and encourages others to join the sport. In one of her Instagram posts, Geli proudly holds a first runner-up trophy, inspiring her followers to give football or any sport a try.
“I’ve noticed many of you are curious about how to start playing flag football,” she wrote. “The best advice I can give is to reach out to any of the community pages I’ve mentioned. They’re all about spreading the love for the game and would be more than happy to guide you.”
Geli’s dedication to her roles goes beyond traditional expectations. As Binibining Bioessence, she seamlessly blends her advocacy for mental health, passion for sports, and even community engagement. Her ability to connect with people on various platforms and inspire them to take action is a nod to her multifaceted approach to life.
Whether she’s hosting events, participating in mental health initiatives, or encouraging athletic pursuits, Geli exemplifies what it means to be a true ambassadress for Bioessence.
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