The Korean Wave

Cover Art by Arkeen Perez

Here’s a quick, obvious fact: No other country in the world takes its pop culture earnestly than South Korea!

If you disagree with the first statement, you haven’t seen how BTS performed or watched the Korean drama Jewel in the Palace!

Allow us to show you some visuals on how South Korean pop culture dominated the world!

Here’s footage of BTS’ stunning live performance of Dynamite. Nothing extraordinary, just a ticket to their first Grammy nomination!

BTS arrives at the 62nd annual Grammy Awards in Los Angeles in January. The Grammy Museum is launching its own online streaming service featuring performances and interviews from A-list musicians, as well as material from the museum’s archive. Jordan Strauss/Invision/AP

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One of the highest-rating Korean drama of all time, The World of the Married, aired this year. A story of a wife wanting revenge against her cheating husband, and that same husband seeking revenge for being retaliated. What made it outstanding? This Korean drama series just keeps on breaking records when it comes to TV ratings.

Do we have to explain why this movie is here? Parasite. 8.6 IMDb rating and four Oscars. Period.

If you care about your skin and just wanted to achieve that glass skin look, you must’ve heard of Korean skincare products. Innisfree is one of the most trusted skincare products, not just in South Korea but in the world of cosmetics.

The Korean Wave, also known as Hallyu, refers to South Korea’s unwavering pop culture popularity. South Korea’s TV shows, songs, movies, fashion, and cosmetics can be seen not just in Asia but worldwide.

That’s all for now, folks! May your life be always in sync with PARCINQ!